Italy-headed engine, truck, and bus major IVECO Group, a CNH Industrial company, joins Metallica on the metal band’s European leg of its M72 World Tour as part of the partnership announced in November 2023 in Barcelona, Spain at the launch of IVECO’s fully renewed lineup. Together, IVECO and Metallica are driving the reduction of carbon dioxide emissions and supporting the communities where the concerts are taking place through their shared commitment to sustainable actions.
The M72 World Tour is an ongoing global concert tour by American heavy metal band Metallica.
IVECO is partnering with the heavy metal band to deliver low-emission transport to all of the nine stops on the European leg of the Tour – Munich, Germany; Milan, Italy; Vienna, Austria; Helsinki, Finland; Copenhagen, Denmark; Oslo, Norway; Clisson, France; Warsaw, Poland; and Madrid, Spain – providing natural gas, electric and renewable diesel-powered trucks, and minibusses for the logistics for Metallica staff and concert equipment.
A fuel-cell electric truck will also join the ranks of the multi-energy fleet in the final stages of the Tour.
IVECO will also collaborate with Shell to refuel the vehicles on the routes to the concert venues, relying on the energy company’s network of filling stations.
We are delighted to go ‘down the highway’ with the amazing Metallica. Our alternative propulsion vehicles powered with Shell’s low-carbon fuel solutions will contribute to reducing the band’s carbon footprint on the European dates of their M72 Tour. The multi-energy fleet, personalized with a special edition Metallica livery, will act as a powerful ambassador of sustainable transport as it travels on the roads across Europe and at the concert venues, said Luca Sra, President of Truck Business Unit, IVECO Group.
M72 World Tour powered by a multi-energy fleet
The IVECO fleet supporting the European leg of the Metallica Tour is made up of ten IVECO S-Way heavy-duty natural gas vehicles (NGVs) and four IVECO S-Way powered by renewable diesel, which are used to transport the band’s equipment leveraging on the Shell refueling network.
The multi-energy fleet is further complemented by additional vehicles to provide further logistics and show support. It comprises two IVECO S-eWay – the first electric heavy-duty truck fully manufactured by IVECO – two IVECO S-Way LNG and one IVECO S-Way powered by renewable diesel.
An IVECO S-eWay Fuel Cell will join the convoy for the last Spanish dates.
A shuttle service for the band’s crew will be provided by eDaily minibuses and an Evadys coach, from the sister brand IVECO BUS.
With IVECO’s alternative traction vehicles, Metallica will make a significant leap forward on its decarbonization journey. Environmental sustainability and social responsibility are the common ground on which the partnership between IVECO and Metallica is built.
When we first met with IVECO Group they illustrated their vision for this project and how they aim to change the future of transportation and carbon emissions. We immediately knew that Metallica’s goals aligned with theirs, and realized the huge potential of reducing CO2 emissions in heavy-duty transport vehicles. We’ll be launching our partnership in May of ‘24 when the M72 World Tour continues throughout Europe with IVECO’s natural gas, electric, and renewable-diesel-powered vehicles moving our gear from city to city. Together we’ll be able to contribute to Iveco Group’s pledge of reaching net zero carbon emissions by the year 2040. How incredible for us to be part of that! commented Metallica when the announcement was made.
Renewable diesel and bioLNG provided by Shell
The applicable part of the fleet of IVECO S-Way trucks on the M72 World Tour is fuelled by Shell Renewable Diesel and Shell BioLNG.
In Europe, Shell Renewable Diesel offers up to 90 percent less life cycle carbon dioxide equivalent (CO2eq) emissions compared to B7 diesel.
For transport companies focused on reducing their carbon footprint, Shell BioLNG provides an immediate, drop-in solution for emitting life cycle CO2eq emissions as its chemical properties enable a switch from fossil liquefied natural gas (LNG) without changes to infrastructure or equipment.
Shell will also deliver Shell FuelSave Diesel and Shell LNG, and the energy company will purchase carbon credits for the calculated life cycle CO2eq emissions that cannot be avoided or reduced.
Shell has been collaborating with IVECO to help lower life cycle transport emissions, aiming to provide low-carbon fuels, such as Shell BioLNG and Shell Renewable Diesel. For example, Shell BioLNG offers a 100 percent reduction in CO2eq life-cycle emissions to dedicated loyal customers, compared to B7 diesel, commented Janine Albrecht-Webb, General Manager of Commercial Road Transport Europe at Shell.
